Aleta Walther, APR
A champion of the written word, this PR Writer Pro is passionate about public relations, marketing and corporate communications. Zealous about creating bold, persuasive, vibrant content delivered on target, on time, and on budget.
Accredited by the Public Relations Society of America.
Strategically savvy at developing and implementing B2B and B2C public relations and marketing communications programs that effectively brand and promote while helping to build goodwill, reduce risks, create opportunities, and enhance sales.
Particularly adept at providing writing services ranging from one-sentence selling propositions to keyword-rich content for websites.See my portfolio
Areas of Expertise
High-tech, audio and IR distribution, video editing hardware and software, medical devices, health and wellness, real estate, recreation and entertainment, veterinary, tradeshow marketing, and parimutuel industries. Obviously a quick study capable of writing on just about anything.
Former daily newspaper reporter and columnist. Freelance writer of hundreds of articles published in more than two-dozen newspapers and magazines. See my portfolio
Trade Show Marketing
Trade show exhibit management experience with proven success managing external and internal resources to develop program strategies for executing plans and deliverables on time and on budget. Successfully executed corporate participation at more than 50+ trade shows throughout the US and Canada.
Companies I Have Worked With
Regional communications manager for Grainger. Assisted with driving awareness and enhancing the corporate image of this Fortune 500 industrial distribution giant.
Director of marketing and communications for Applied Magic. Developed and implemented communications strategies for this video editing product manufacturer, including product launch strategies and tactics that positioned Applied Magic as a leader in the video editing products industry.
Associate product manager for Davstar. Instrumental in the creation and implementation of communication campaigns for a variety of medical devices. Gathered competitive intelligence and conducted market research to determine a product’s unique selling propositions, key messages, and communications strategies for target audiences, e.g. physicians, nurses, purchasing managers, patients.
Senior account executive for Greenlight Communications where I managed multiple technology–focused accounts, e.g. broadband and hosting services, video editing products, and software.
I also provide contract writing services for public relations and marketing agencies. Clients include Modern Health Communications and Frank Marketing. Past clients have included Porter Novelli/Fischer Health and Roni Hicks & Associates.
So, if you are seeking an experienced, creative business communications outsource resource, then you will be interested in speaking with me.